Triple Whale Shopify Analytics Review [Full Guide]

 

Triple Whale Shopify Analytics Review [Full Guide]

If you’re running a business, especially an ecommerce store, one of the most critical things 

you must do is tracking your business metrics and data. This feedback tells you what you’re 

doing right and what’s going wrong at any time.

Store owners can sometimes face a problem of declining sales without even knowing why. 

Sometimes, a more pleasant problem might be booming sales without knowing exactly which of your business processes is responsible for the boost.

If you can’t diagnose why your sales are decreasing, you can’t fix it.

And if you can’t figure out why you’re progressing, you won’t know what to continue doing.

Here’s where a good data and analytics app like Triple Whale Analytics comes in. 

One of the most challenging part of running a business is obtaining insights from different

platforms, making sense of the data and designing your strategy with it.

You might find yourself hopping from one tab on your browser to the other or opening several apps simultaneously. This can be quite stressful.

Triple Whale simplifies this process of gathering business and marketing data from your 

favorite tools and integrating them on a single, plain dashboard.

No need to flip through several tabs at a go.

This Triple Whale Review will help you know how useful this app is in monitoring your 

business metrics, analysing it and making evidence-based business decisions.

What is triple whale?

Triple Whale is an app used by e-commerce businesses to track profits, blended ROAS(Return on Ad Spend), LTV(Lifetime Value), and much more in a clean and clear mobile app.

It enables you to track your entire business top to bottom and enter custom spends. In addition to that, it sends daily, weekly or monthly automated reports to anyone in the company.

Other features include making LTV predictions; forecasting and tracking your most crucial D2C metrics, modelling of cause and effect which involves recording changes to understand how they affect your store.

Furthermore it has an E-commerce calculator to help you record changes and allows you to centralize the metrics from all the tools you use, right into your pocket.

It does all this by presenting these data in easy-to-read small graphs.

Triple Whale Dashboard

What is Triple Whale Analytics Used For?

1. Easy Monitoring of net profit rather than be limited to return on ad spend.
2. Real-time notifications when your store ROAS drops or your profits Drop.
3. Triple also brings all the expenses together: Sales data, cost of goods sold (COGS), advertising spend (Facebook & Google Ads), shipping cost, payment gateways, handling fees, and custom spends like software and salaries.
4. Give businesses better insights into their finances, reporting, and ROI.
5. Predict future profit based on data history
6. Access automated reports weekly, daily, or monthly, for anyone in the company.
7. Model cause and effect elements within your business operations.
8. Record changes in your processes to see how they affect your store.
9. Expense tracking

Features of Triple Whale

1. An all-in-one dashboard for all the information you need, presented clearly.
2. Easy-to-understand visual representation of data.
3. Insights on how to develop a budget for your business
4. An internal calculator which helps with goal-setting and developing strategy.
5. A Homepage showing metrics like 
• Facebook ad spend and ROAS
• CTR on your Google Analytics
• AOV on your Google Analytics
• RPS: Sessions / Sales and revenue per session
• Orders/ Ad Spend
• Profit

Triple Whale Pricing

1. Free trial
2. Paid service starts from $0 per month.
3.  “Triple Whale” package of $100for businesses earning less than $1 million
4. “Triple Whale and Attribution” package for $300 per month which comes with access to Triple Whale Pixel

Triple Whale Integrations

Google Ads

Facebook Ads

Google Analytics

Klaviyo

Gorgias

Shopify

Triple Whale Pixel(Triple Pixel)

This pixel feature give your business a detailed view of a customer’s journey, and the pattern

of his interaction with your company. It pulls third-party data to generate reliable insight

on customers’ relationship with your store.

Armed with a clear understanding of what visitors do at every stage of buyer cycle, you can efficiently allocate resources for ads and marketing campaigns.

Who uses Triple Whale?

Ecommerce stores with more than $20 Million in annual sales.

Small and Medium Scale Enterprises

Pros

• Simple enough for anyone to use
• Suitable for any size of company, whether small or big.
• No need for any complex configuration.
• You can view Triple Whale dashboard from integrated websites Like Shopify and Facebook(Meta)
• Business manager
• Saves time as all your important data are on one dashboard, instead of having to switch from one tab to the other.
• Tracking several stores from he same dashboard

Founders: Who owns Triple Whale?

AJ Orbach is the CEO

Maxx Blank is the COO

Ivan Chernykh the CTO

Supported Forms

Mobile app

Web app

When was Triple Whale founded?

May 2021

Triple Whale News

Triple Whale raised $27.7 million in an extended Series A round on 24th March, 2022.

The  latest funding round consists of a $24M investment led by Elephant VC, alongside a previously undisclosed $2.7M seed round led by NFX, and an additional $1M raised with notable participation from individual investor Shaan Puri.

Get started with Triple Whale Analytics HERE