Klaviyo email marketing for Shopify stores: a full review

  

What is Klaviyo app

Klaviyo is an integrated tool that gives your online business total control over your customer data and interactions, enabling you to expand transactional partnerships into lucrative long-term relationships.

Because the Klaviyo database is so easy to integrate with your tech stack, you can get the whole story on each visitor and then use those insights to generate personalized email and SMS messages that make people feel seen—all from the same platform.

See other apps you need to scale your Shopify store

It’s simple to communicate to every consumer as if you know them and build your business on your own terms with Klaviyo.

Ecommerce stores who move to Klaviyo find a 67x improvement in ROI—genuine that’s growth generated by channels that the company owns and controls.

Customers feel seen rather than targeted, which implies that batching and blasting are no longer ineffective. Klaviyo learns what works and what doesn’t over time, revealing trends that help you recruit and keep new consumers while also motivating existing customers to buy again.

There’s no need to start from scratch or rely on third-party marketplaces and ad networks because it’s all in one location. It’s simple to communicate to every consumer as if you know them and build your business on your own terms with Klaviyo.

Features of Klaviyo

• Effortless Integrations

  
  

  Klaviyo has over 100 pre-built connections, spanning from shipping to rewards programs. Facebook, ShipStation, Yotpo, Smile, Privy, and others are among the most popular integrations.

  Personalization and Dynamic Forms

  
  

  Use Klaviyo’s free Form Builder to gather more information about your clients and expand your email list without having to know how to code. Forms may be targeted to certain segments, devices, or pages, and the results can be simply analyzed.

  
  

  Customer profiles are centralized

  
  

  Your client’s activities, interests, habits, and history are all consolidated in their customer profile

Assess their choices and habits.

Best-in-Class Segmentation

With Klaviyo’s best-in-class segmentation, businesses can locate the ideal audience. Customers may be targeted based on any event, profile, statistic, or even date and place. Build critical client groupings, such as VIPs, engaged profiles, and churn threats, using segmentation.

Data Science Like No Other

Klaviyo has built-in predictive analytics such as churn risk, customer lifetime value, gender prediction, and smart send timing, all of which help you save time and money.

Reporting Focused on Growth

Klaviyo’s reporting and analytics are geared on helping you achieve your goals. It’s simple and quick to dig into the performance of a single campaign email and create dashboards to keep focused on key business indicators.

To strengthen connections, act more personally.

Automated Personalization

Use Klaviyo’s Flow Builder to automate contact points across the complete customer journey, and start immediately with pre-built templates before further targeting and customizing each message.

A/B and split testing may help you improve every consumer interaction.

Social Media Marketing

Easily sync client lists and segments to Facebook and Instagram to help expand your business by targeting the correct audience on social media.

Campaigns that are specifically targeted

Create emails using pre-made templates or your own HTML code. To tailor each message, bring in product suggestions and other dynamic data. Make sure every campaign is getting the most out of it by targeting it to the right people.

• SMS: Send timely text notifications to consumers who prefer text messages than emails. Allow Klaviyo to monitor compliance on the customer profile in real time, ensuring that you’re always interacting on the appropriate channel. Use a pay-as-you-go strategy to maximize ROI and never pay for more SMS than you require.

Klaviyo Pricing

Klaviyo’s pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Starting price: 

$20.00 per month

Free trial: 

Available

Free version: 

Available

Pros of Klaviyo

1. Specialization: Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform
2. Easy Integration with Shopify: this makes it possible to actually feel in control of your marketing. It also  integrates very easily with so many other platforms.
3. The interface is clean, easy and full of data and the layouts that come with Klaviyo for campaigns are modern and well-designed
4.  It’s easy to use and has great segmentation tools.
5. Incredibly powerful rules and automation flows.

Cons of Klaviyo

1. There is a slightly steep learning curve.

Alternatives to Klaviyo

1. ActiveCampaign: Over 130,000 organizations in 170 countries use ActiveCampaign’s category-defining customer experience automation platform (CXA) to effectively connect with their consumers.
2.  Hubspot Marketing Hub
3. Textedly is a cloud-based SMS marketing platform for all types of businesses. Mass group messaging, SMS scheduling, and configurable auto answers are all included in the system. Users can send SMS that are longer than 300 characters. A link-shrinking option is also available to reduce the number of characters taken up by hyperlinks.
4. Franchises, Agencies, Associations, Restaurants, Media, Publishing, and Retail use iPost, an omnichannel email marketing platform.
5. Pinpointe is a cloud-based email marketing solution that enables small, medium, and big businesses in a variety of industries build, distribute, evaluate, and manage email marketing campaigns.

 

Get started with Klaviyo HERE