If you are looking for ways to understand your website visitors better you may have come across hot jar. Are you considering utilizing Hotjar to get a deeper understanding of your consumers and their behavior? Then you might want to consider this software.
Before you dive in, you need to know the specifics. You want to make sure it’s a decent deal with a clear return policy.
I’m in the same boat as you, trying to figure out the best software for analysing heatmap. One of the finest investments that marketers can make is marketing analytics software. We can improve and alter assets and users to achieve higher engagement by understanding how they act. Hotjar is one of the most often used methods for doing this.
Is it a good investment? Is it easy to operate? In today’s Hotjar review, you’ll discover everything about it and more.
What is Hotjar?
Hotjar, is a software tool that you can use to see the activity of your website visitors on your website. When you go to an offline store they’re able to actually have their staff watch and see how people are navigating through the store so that they can move shelves around and make the store work better for the users, but in the online stores it can be harder to actually translate numerical data into a hypothesis that you can use to improve the conversion rates on your website.
Hotjar helps you by giving you the tools you need to record your website visitors to analyze the activity that they have and to actually be able to improve your conversion rates.
Simply speaking, Hotjar is a heatmap analysis tool. “The quick & visible approach to understand your users,” as they put it.
Hotjar is a piece of software that connects to a website and records user behavior. Heat sources are used to exhibit this as a visual representation on your website.
The more vibrant the color, the more activity there is.
This data may be utilized to restructure a website in order to increase conversions, clicks, and engagement. Alternatively, it’s possible that specific components are detracting from the main point.
How to Use Hotjar in WordPress
Uses of Hotjar
Hotjar Pros
One of the main advantages and main applications of Hotjar is its heatmap function. But, you don’t receive a single heatmap. You have access to:
- Click heatmaps
- Move heatmaps
- Scroll heatmaps
- Heatmaps split by device
- Sharable heatmaps
- Easy to Use
- Affordable relative to alternatives
- They offer a great freemium plan
- A pretty good user interface
That’s correct. You’ll know exactly how people selected, moved, and browsed, as well as which devices they used. You may also give it to your team for additional analysis and commentary.
All of Hotjar’s heat maps show a user’s desire and willingness, which can be leveraged to improve a site’s conversions and performance.
Visitor recordings are another unique Hotjar feature. Stop speculating about what users are doing and observe it for themselves. This software tracks visitor clicks, scrolling, and mouse movements in order to detect usability flaws.
Visit recordings can not only be replayed, but they can also be labeled and combined with notes. This helps team members grasp crucial areas and enhances the organization.
Hotjar funnels are another important aspect. Are you aware of when, when, and why people abandon your site? You’ll continue to lose money if you don’t. To avoid this, Hotjar’s conversion funnels show where consumers churn at various phases.
With all of this information, you’re bound to make some adjustments, right?
It would be useful to know what consumers think. That’s why Hotjar provides both polls and forms for user input. These inform you precisely what people like and dislike, allowing you to tailor your design and experience appropriately. You may, for example, develop a form that gathers user input directly on a website.
Why waste time filling out long and time-consuming forms when you can gather information directly from the user while respecting their time?
Furthermore, it’s all a bit intimidating. Especially if you’ve never worked with a heatmap or user-recording program before.
Have peace of mind knowing that Hotjar provides a variety of training assistance, including:
- Live online training
- Documentation and FAQs
- Webinars
This makes sure you use the program simply and get the greatest benefit out of it.
As you can see, Hotjar does a lot of interesting things and does them well. But, I want to offer you the complete picture. So, let’s speak about some of its shortcomings.
Cons
Predictive analytics is not available
Predictive analytics is a feature of programs such as Google Analytics, Morphio, and others. It forecasts performance based on current and historical data using machine learning.
It would make recommendations for what areas of your website should be improved, what users will do, and so on. However, this is not the case.
No ROI tracking
Yes, you can track funnels, behaviour, and feedback. But, unfortunately, there’s no way to track ROI or spending that enables all of those things.
After all, you’re going to assign a value to customers once you understand their lifetime value and how much they generate for your business.
This would be a killer metric in their software because it would allow us to better understand where (and how much) we’re spending during the conversion funnel analysis.
No customer profiles
Every customer is unique. They have different behaviors, acts, and personalities. Unfortunately, Hotjar does not automatically segregate consumers, nor is it a function that is offered.
As a result, all of the users and data have been grouped together. Don’t get me wrong: I think it’s great. It’s still relevant.
However, you’ll have to put considerably more effort to pseudo-segment. What I mean is that separate heatmaps will be required for materials created for distinct buyer personas.
For example, you might use Hotjar’s tools to analyze landing pages for various consumer categories and then generate suggestions based on the results.
Limited integrations
Integrations are very crucial. They allow advertisers save time and get more value for their dollars by integrating tools. How many times have you bounced between tabs so much that your fingertips became strained?
Well, regrettably, according to Hotjar’s documentation page, they only provide connectors for HubSpot, Ominconvert, and Optimizely.
Hotjar pricing
- Personal Basic: (Free)
- Personal Plus: ($29/month)
- Business: (Starts at $89/month)
- Agency: (Custom quote)
All of them have improved features and limitations. You can also customize the Business plan’s features and pricing using their website’s calculator.
I suggest you try the free version first because it includes the heatmap feature and allows you to evaluaet the software before making financial commitment.
Hotjar alternatives
If after evaluating Hotjar and you feel it’s not the right tool for your business, there are other options you can try.
- Crazy Egg: Just like Hotjar, you can measure Heatmaps, record visitor interactions with your site, perform A/B testing, and conduct surveys.
- Mouseflow: With this, you can Tracks clicks, mouse movement, and record every action a visitor takes.
- Smartlook: Clicks, form entries, and other actions taken by users on a website are recorded with this software.
- Clicktale: Behavioural tracking, video playback, and heatmaps generator.
- Dynatrace: AI-powered platform that generates useful data about customer’s interactions and channels.
- Lucky Orange: This allows you to chat with web visitors and conduct customer surveys.
- UserTesting: Watch, listen, and speak to consumers as they interact with goods, applications, and other assets.
- FullStory: this is designed for SaaS products and helps in tracking user behaviour
- UserZoom: It helps in measuring user satisfaction and assessing user experience.
- Instapage: This tool helps you to quickly create no-code, high-converting landing pages and analyse visitors behaviour on the site to gain useful insights for future use.
Conclusion
That really is a lot of information to process. Let’s take a look at everything I talked about in this Hotjar review.
Hotjar is, first and foremost, a user recording and heatmap software that provides genuine insight into how visitors behave. There will be no more speculating or assuming.
Heatmaps, visitor recordings, poll results, real – time feedback, and conversion funnel analysis are just a few of the main features. You can also give it a go for no cost.
Hotjar, on the other hand, lacks integrations, predictive analytics, ROI tracking, and customer segmentation. It’s sole purpose is to dissect the customer journey.
It’s perfect for SaaS businesses, digital agencies, e-commerce stores, and blog sites. Understanding how users interact with their pages, products, and other assets can benefit all of these businesses.